2013年8月3日星期六
Michael won the slam dunk contest of the NBA and requested
There are many different athletic shoes that a person can choose from these
days. A person will choose them based on what they are needed for and if someone
plays a specific sport or not. One of the top choices for a hoops player would
be Nike basketball shoes. The company was initially founded in 1964 by Phil
Knight. At that time the company was called Blue Ribbon Sports and later had its
name changed. The name Nike was chosen after a dream was had incorporating the
Greek Goddess of victory that has the same name. Shortly after the name change
the company patented their well known swoosh as their emblem. The early sneakers
were made with a sole that featured ray
allen swingman jersey Air Sole units. These soles were made with bags of
pressurized gas in them so they would compress at impact then spring back to
size. This technology was brought to them by a former aerospace engineer. In
1984 the company signed Michael Jordan to an endorsement contract. Michael
Jordan was, at that time, just entering the NBA and making his presence felt
there and in marketing. The year after signing on with Nike his shoe became the
signatu lebron
james floridian jersey re model for them, the Air Jordan. Michael's Air
Jordan line brought the basketball spotlight to the company. The shoes were not
allowed to be worn during a game because they did not meet the league dress code
at that time. Even though he was warned of this Michael still wore the shoes and
received fines for each time he did. The fines worked as an advertisement for
Nike and Michael because it consistently put the Air Jordan's in the news for
everyone to see. In 1986 Michael won the slam dunk contest of the NBA and
requested that he be allowed to have more of a say in the designing of his line.
Because of this he chose to use lighter materials and go with a three-quarter
cut shoe height. With the shoe taking on different looks and being made with
different materials than the standard line the Air Jordan sales increased
significantly. With Michael playing a large part in the design of the line he
was able to put many of his own thoughts into how the product came out. After
the lebron james
swingman jersey success that the Air Jordan line had many other NBA players
have also signed endorsement deals with the company. LeBron James, Kobe Bryant,
Dwayne Wade, Carmelo Anthony, Chris Paul, Kevin Durant, Vince Carter, and many
others all have signature shoes that are available. Many of these superstars
have also become more in tune with the designing of their line to make sure they
are truly signature lines for their personalities. Nike basketball shoes are
well endorsed by top NBA players from today and the past. Any of these lines
would be a good choice for someone seeking a shoe that is fashionable and
effective on the court. The fact that many of the players help design their
lines keeps the choices personalized for each player and different than what
other companies put out.
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